I wanted a high-deliverability rate. We compared platforms, and ActiveCampaign had the best deliverability... I like the whole ActiveCampaign approach.
— MIKE MORROW, MORROW AUDIO
Improve Your Email Deliverability With an Email Engagement Strategy
Rules of (email) engagement: follow these for better deliverability
Your email deliverability is important. It’s the thing that helps your emails land in your recipient’s inboxes, rather than the spam folder or the promotions tab. And you want your emails to land in the inbox — after all, you write your emails to be read!
The truth is, email deliverability can be complicated. Multiple factors impact email deliverability. You’ve likely heard about them. Things like spam complaints, bounces, and your domain reputation.
But there’s one factor that doesn’t get talked about too often that has a huge impact on your deliverability — email engagement.
What is email engagement, and how does it affect deliverability? How do you define it? What steps can you take to improve your email engagement and, ultimately, your email deliverability?
To answer these questions, you’ll sit down with Senior Deliverability Specialist, Hanna Fray, and Senior Compliance Analyst, Ryan Gannon of ActiveCampaign’s email deliverability team.
WEBINAR
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You'll learn:
- How to define and execute and email engagement strategy for your business
- Success stories from customers who have executed and profited from a successful engagement strategy
- 5 reasons why your email engagement might change, and what to do about it
- How to segment your contacts based on the customer engagement lifecycle