How Spark Joy New York Tripled Sales Volume with ActiveCampaign’s AI-Powered Marketing Automation

When Amy Chinitz founded Spark Joy New York, her focus was on helping people improve their lives through decluttering. As a certified KonMari consultant and trained social worker, Amy originally worked with clients in their homes across New York. When the pandemic hit, she shifted the business model to an online coaching platform, creating a virtual community that allowed her to serve clients nationwide.

"I realized I didn't have to go into people's homes anymore," Amy said. "I could teach this online and guide people through the process."

The shift opened new opportunities, but managing customer communication and marketing quickly became overwhelming

The Challenge: Scaling Personalized Outreach

At first, Amy relied on a mix of manual emails and basic marketing tools. "I literally had months go by without creating any new emails or campaigns," she said. Campaigns took ages to conceptualize, create, and execute, making it hard to stay connected with her growing audience.

She needed a solution that could automate outreach, personalize customer journeys, and free up time to focus on coaching.

The Solution: Intelligent Automation to Boost Engagement with ActiveCampaign

Amy turned to ActiveCampaign to bring all her marketing, communications, and customer management into one place. She needed a system that could automate lead capture, personalize messages based on customer interests, and work seamlessly with the other tools she already used. ActiveCampaign gave her a way to stay organized, communicate consistently, and grow Spark Joy New York while keeping every interaction personal.

Automated Welcome Sequence and Customer Segmentation

New leads enter Spark Joy New York's system through Facebook and Instagram ads. And when someone signs up to watch one of her webinars, ActiveCampaign captures their information, assigns tags based on behavior, and enrolls them into a welcome sequence.

"Once somebody gets on my list, I feel comfort knowing they're receiving my welcome sequence," Amy explained. "It helps them feel they're in the right place no matter how much clutter they have."

Amy uses segmentation to personalize communications based on motivations such as moving homes or emotional attachment to belongings. Based on link clicks and behaviors, ActiveCampaign automatically adjusts which content the contact receives.

Example Workflow:

If you want to set up a similar personalized workflow in ActiveCampaign, here’s how you can do it:

1. Create a link trigger: In your email campaign, hyperlink the text "moving soon" (or any relevant text) and set it to apply a tag such as "Moving Motivation" when clicked.
2. Set up the tag in ActiveCampaign: Create an automation that begins when a contact is tagged with "Moving Motivation."
3. Build the automation: Once the tag is applied, the automation can immediately send a tailored email sequence focused on tips, resources, or offers related to moving.
4. Deliver targeted content: Continue the automation with follow-up emails that guide prospects through next steps, such as scheduling a consultation or downloading a moving checklist.

This setup ensures that contacts receive content that matches their interests and helps move them further down the customer journey with timely messaging that feels personal.

AI-Driven Content Creation and Expansion

Before she found ActiveCampaign’s AI features, Amy would take a full week to draft, design, and send a single campaign. Using ActiveCampaign’s Generative AI, she generates three email campaigns per week.

"It used to take me a week to do one email. Now, with AI, it’s three emails a week. It removed the hesitation to even start," Amy said. "I feel like the AI tools are my creative partners. Just sitting down and clicking that button helps me go from hesitation to inspiration."

ActiveCampaign's AI tools help Amy streamline her content creation in several ways. She uses Generative AI to draft initial email content based on a theme she provides, saving hours of brainstorming. The platform also suggests subject lines and refines messaging, helping her quickly polish her emails. After a campaign is sent, ActiveCampaign’s AI agent can recommend next steps based on user engagement, helping Amy create deeper follow-up sequences without starting from scratch.

Example Workflow:

If you want to streamline your content creation using ActiveCampaign’s AI tools, here’s how you can do it:

1. Start with a theme: Enter a general topic or theme, such as "Decluttering for Downsizing," into ActiveCampaign’s Generative AI tool.
2. Review AI suggestions: ActiveCampaign’s AI Agent will generate an email draft, including a subject line and preview text.
3. Edit and schedule: Make any needed edits to personalize the messaging further, then schedule the email to send to your segmented audience.
4. Trigger personalized follow-ups: Based on how contacts engage with the email (opens or clicks), ActiveCampaign will suggest or automatically trigger a follow-up campaign to deepen the relationship, such as offering a free consultation or additional resources.

Using this workflow helps maintain regular communication with your audience and ensures your content stays relevant and personalized.

Building an Integrated Customer Journey with ActiveCampaign

Spark Joy New York's operations rely on several integrations, with ActiveCampaign at the center. Amy uses ClickFunnels to build landing pages where prospects sign up for webinars. When someone registers, JotForm captures their information and Zapier sends it to ActiveCampaign. This allows Amy to track whether attendees watched the full webinar and trigger personalized follow-up emails based on their behavior. Calendly is connected so leads can book calls directly from emails, without any extra steps. Stripe handles customer payments, and ActiveCampaign uses those triggers to deliver purchased digital products or resources. Kajabi delivers her online courses, and ActiveCampaign tracks student progress through tagging and automation.

Example Workflow:

If you want to track webinar engagement and follow up based on attendee behavior, here’s how you can set it up with ActiveCampaign:

1. Capture attendance data: Use JotForm during your webinar to collect attendee information.
2. Send data through Zapier: Set up a Zap that sends the attendance data to ActiveCampaign, including details such as how long attendees stayed.
3. Create engagement-based automations: In ActiveCampaign, build an automation that triggers if someone leaves before viewing 50% of the webinar.
4. Send reminder sequences: Automatically enroll those contacts into a "Reminder to Watch" sequence that encourages them to return and finish the content, keeping the engagement momentum going.

This approach helps you recover leads who may have dropped off and keeps them moving through your sales funnel.

Business Impact: 10x Growth and Improved Sales Funnel

Since implementing ActiveCampaign, Amy reports:

• Tripled booked sales calls due to more frequent, AI-assisted email campaigns.
• 10x revenue growth after moving from local in-person services to scalable online coaching.
• Significant time savings by reducing campaign creation time from one week to one day.

"Whenever I have room in my schedule, emailing the list fills my calendar with sales calls," Amy said. "It works every time."

This increased consistency has led to tangible business growth. "Because I email more consistently now, I’ve seen steady growth, and I’m hitting $10k months. This is our best year yet," Amy shared.

Next Steps for Growth

Amy plans to expand her use of ActiveCampaign by implementing a new channel with SMS marketing, allowing her to reach her audience in new ways and boost engagement even further. She also aims to build more advanced automation strategies to deliver personalized offers and nurture her growing list. Her next major milestone is achieving $10,000 in revenue every month consistently—a goal that feels within reach thanks to the systems and growth she has already built.

Conclusion

Amy’s journey shows that even a small, mission-driven business can scale globally without losing its personal touch. "There’s nothing else I would recommend [to other entrepreneurs] besides ActiveCampaign. I started knowing nothing about business, and it was intuitive from day one," Amy concluded. "I credit a lot of my confidence in business and sales to what I’ve learned through ActiveCampaign. I didn’t go to business school, but ActiveCampaign study halls have taught me so much about how to be a marketer."

"ActiveCampaign makes me feel like I’m not alone in my business. It’s not just a platform. It’s a real partner in my growth."

If you’d like to see how ActiveCampaign’s suite of AI Agents can help you grow your business and scale your audience, get started with a 14-day free trial today!